Business Analyst

Job Summary:

We are seeking a dynamic and analytical Business Analyst with a strong background in marketing analytics. The ideal candidate will have a robust understanding of data analytics, marketing strategies, and a proven ability to translate data into actionable insights. This role is ideal for someone who thrives in a fast-paced environment, is detail-oriented, and has a passion for driving business growth through data-driven decision-making.

Key Responsibilities:

Data Analysis & Insights Generation:

• Analyze large datasets to generate actionable insights that optimize credit strategy and other marketing initiatives.

• Perform advanced data analysis, including investigation, modeling, mapping, and gap analysis, to identify trends and opportunities.

Data Visualization & Reporting:

• Utilize advanced Excel skills to create visualizations that effectively communicate data insights to various stakeholders, including senior leadership.

• Build and maintain dashboards and visual reports to monitor key performance indicators (KPIs) and other relevant metrics.

SQL & Python Development:

• Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems.

• Use Python for data analysis, automation, and to develop custom analytical solutions.

Business Strategy & Recommendation:

• Co-relate data with business goals to generate actionable recommendations that drive marketing success. Innovate and identify new cohorts and segmentation strategies to enhance customer targeting and conversion rates.

Project Management:

• Own projects end-to-end, including building out timelines, defining key milestones, providing regular updates to stakeholders, and delivering results as per agreed specifications. Work closely with cross-functional teams to ensure alignment on goals and objectives.

Marketing Analytics:

  • Deep understanding of funnel analytics, customer segmentation, and user activity modeling. Generate insights on the go and provide timely recommendations to improve marketing strategies.

Collaboration & Communication:

• Effectively communicate complex data insights to a variety of audiences, including non-technical stakeholders and senior leadership.

• Work in a fast-paced and dynamic environment, delivering objective results under tight deadlines.

Preferred Skills:

• Experience in a marketing or digital analytics environment.

• Experience with data visualization tools such as Tableau or Power BI.

• Knowledge of credit strategies and financial analytics.

 

Only BE/B Tech graduates from Tier 1 College

Immediate Joiners are preferred

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