Head – Digital Marketing (Performance & Brand)

Job Location: Bangalore

Salary: Upto 2 Crores per Annum

Experience: 10+ Years

Job description

• Managing the entire gamut of Google UAC and Facebook app campaigns in-house
• Developing, grooming and managing teams to ensure campaign strategy via seamless operations
• Having a good understanding of relevant digital trends in the industry to ensure staying ahead of the curve with respect to state-of-the-art tools, technologies and methodologies
• Ensuring maturity & agility to manage campaigns with a monthly performance marketing budget of more than ₹10 Crores with effective spend plans across channels & campaigns leading to the optimization of CAC
• Optimizing the conversion and hence business from channels like WhatsApp, SMS, Emails, Push Notifications, OBD, RCS etc.
• Having a stronghold specific to each CRM channel (WhatsApp, SMS, Emails, Push Notificationsetc) to help optimize conversions from a product marketing standpoint
• Coordinating regularly with the Partner Networks to ensure growth in Digital Landscape
• Identifying new partner networks which can generate Qualified Leads
• Ensuring Funnel Movement (for existing leads without loan disbursement) and Customer Retention via Repeat Disbursement from existing leads via Re-marketing & Marketing Automation Campaigns
• Managing analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports
• Devising Digital strategies to drive online traffic to the company app &website
• Identifying the assets to support digital campaigns such as info-graphics, videos, podcasts, email, etc. and trending topics to base content
• Having the technical insight to optimize the website for search engines, primarily Google
• Developing teams for executing all SEO& ASO strategies and Content postings on Forums, Review sites, Blogs, and social sites.
• Ensuring up-to-date, grammatically & syntactically correct and contextually relevant content & collaterals optimized for performance marketing & SEO/ASO
• Ensuring that digital guidelines & compliances are followed in all online initiatives and track results
• Ensuring weekly & monthly reports of marketing campaign’s performance
• Collaborating with internal stakeholders and knowledge sources for working on all content and lead generation activities
• Evaluating a competitor’s data & market conditions
• Monitoring key web & social media statistics and apply learning to optimize campaigns

Experience

10+ years of experience in the Digital Marketing Space handling both Performance & Brand Marketing

Mandatory Skills

• Strong Project Management & Communication skills
• Enthusiastic about tapping the digital opportunity

Desirable Skills

• Experience in Marketing Attribution Platforms like Appsflyer etc.
• Experience in Marketing Automation Tools like CleverTap etc.
• Strong data interpretation skills to identify appropriate trends
• Technical & Product understanding to drive initiatives wherever there’s intersection between Tech & Product teams
• Ability to work to tight deadlines and deliver under pressure
• The ability to build and sustain networks and relationships internally, demonstrating influence, integrity and diplomacy