Regional Sales Manager – Home Loan Sales & LAP (Prime)
About the Role
We are looking for an experienced and result-oriented Regional Sales Manager – Mortgage to drive the growth of Prime Home Loans and Loan Against Property (LAP) across assigned markets in Eastern India. The role will be based in Kolkata and will be responsible for building a strong sourcing ecosystem, particularly through DSAs, while delivering business volumes, portfolio quality, and sustainable growth in the assigned geography.
Key Responsibilities
· Drive sales and business growth for Prime Home Loans and LAP across the assigned Eastern India markets.
· Develop, manage, and deepen strong relationships with DSAs, connectors, channel partners, and other sourcing partners.
· Build a high-quality and scalable DSA network and continuously identify new channel opportunities.
· Own the complete sales cycle from lead generation and sourcing to login, sanction, disbursement, and portfolio quality.
· Achieve monthly, quarterly, and annual business targets for Home Loans and LAP.
· Identify market opportunities, competitor activity, customer segments, and emerging business potential within assigned locations.
· Work closely with Credit, Operations, Legal, Technical, Collections, and other internal teams to ensure smooth processing and timely disbursement.
· Maintain strong control over sourcing quality, documentation, policy adherence, and TATs.
· Track funnel performance, DSA productivity, conversion ratios, sanctions, disbursements, and other key sales metrics.
· Coach and manage the sales team, where applicable, and drive individual and team productivity.
· Conduct regular market visits and DSA reviews to strengthen relationships and improve sourcing.
· Ensure adherence to company policies, regulatory requirements, risk parameters, and ethical sales practices.
· Prepare and share periodic business updates, forecasts, pipeline reports, and market intelligence with management.
Candidate Profile
· Typically 10+ years of relevant experience in mortgage / retail lending / housing finance / NBFC sales, with meaningful exposure to Home Loans and LAP.
· Strong existing DSA and channel-partner network in Eastern India is mandatory.
· Proven track record of consistently achieving or exceeding sales targets in Prime Home Loans and/or LAP.
· Strong understanding of mortgage products, customer profiles, sourcing channels, credit processes, and local market dynamics.
· Experience managing multiple locations or a regional geography will be preferred.
· Strong leadership, negotiation, relationship-management, analytical, and communication skills.
· Willingness to travel extensively across assigned locations in Eastern India.
Key Competencies
· DSA / Channel Relationship Management
· Home Loan & LAP Sales
· Business Development & Market Expansion
· Team Leadership & Sales Management
· Pipeline & Funnel Management
· Target Achievement & Revenue Focus
· Credit & Process Understanding
· Negotiation & Stakeholder Management
· Market Intelligence & Competitor Analysis
· Strong Execution and Ownership
Key Performance Indicators (KPIs)
· Monthly / quarterly Home Loan and LAP disbursement
· Login, sanction, conversion, and disbursement ratios
· DSA activation, productivity, and retention
· New DSA / channel acquisition
· Portfolio quality and sourcing quality
· Turnaround time and process adherence
· Geographic expansion and market penetration
· Team productivity and target achievement
Location & Travel
The position is based in Kolkata. The incumbent will cover assigned markets across Eastern India, with specific locations / territories allocated based on business requirements. Regular travel within the assigned geography will be an integral part of the role.
Application Note
Candidates should highlight their current location, total relevant experience, Home Loan / LAP experience, current and past business volumes, team size managed (if applicable), and the strength of their DSA / channel network.
Skills Must Have
- Graduate / Postgraduate in any discipline; MBA / PGDM in Sales or Marketing will be an advantage.

