About the Role

We are looking for a data-driven and results-oriented Growth / Category Manager to lead the end-to-end strategy for cross-selling Credit Cards to Company’s multi-million user base. In this role, you will be responsible for turning our rich internal user data into a high-conversion revenue engine by ensuring the right credit product reaches the right user at the right time.

Key Responsibilities

●     Data & Cohort Analytics: Deep-dive into Company’s user database to identify high-potential user segments based on repayment history, Bureau scores, and spending patterns.

●     CRM & Campaign Execution: Own the complete end-to-end communication funnel. Design, deploy, and monitor targeted campaigns across channels (Push Notifications, WhatsApp, In-App messages) using CRM tools like Clever Tap to drive card applications.

●     Partnership Management: Serve as the primary Point of Contact (POC) for partner Credit Card issuers (Banks and NBFCs). Work closely with them to align their credit risk policies with our user cohorts to maximize approval rates.

●     Funnel & Conversion Optimization: Closely track daily performance metrics from "Impression to Card Issuance." Run regular A/B tests on messaging, targeting, and UI journeys to eliminate friction and improve overall conversion rates.

What We Are Looking For

●     Experience: 3–5 years of relevant experience in Growth, Fintech, Product Marketing, or Category Management.

●     Domain Knowledge: Solid understanding of the Credit Card lifecycle, Bureau data/scores, and Fintech acquisition funnels.

●     Tech Stack & Tools: Hands-on experience with CRM automation tools (e.g., CleverTap, MoEngage). Proficiency in SQL is a strong plus.

●     Mindset: A data-first approach combined with strong execution skills and the ability to effectively collaborate with external banking partners and internal cross-functional teams.

Success Metrics

1.    Approval Rate: Enhancing lead quality sent to financial partners to maximize approval percentages.

2.    Conversion Rate (CVR): Optimizing user journeys from CRM clicks to final card issuance.

3.    Revenue Growth: Scaling the Credit Card category into a significant revenue contributor for Company’s.

Notice Period: Preference for immediate joiners or candidates with a maximum of 30 days notice.